How to use website tracking to inform marketing activity
The aim is simple, watch what your site visitors do, what they click on, how quickly they ‘bounce’ from your site and whether they are browsing from a mobile device or a desktop.
READ MORE
How to present content to satisfy different learning styles
First impressions matter. The exact amount of time it takes to make a first impression is difficult to define: some studies indicate it takes 30 seconds, while others, such as the one done by Princeton psychologists, believe it takes only a tenth of a second! No matter how long you feel it takes, that’s how long you have to convince visitors they are on the right website.
READ MORE
Why it's important to use an expert for SEO
When you search for something online, you probably start on a search engine, and you most probably use Google. The search engine will then bring up many results, often spread over several pages. These pages are called Search Engine Result Pages, or SERPs for short. However, if you’re like 99.99% of the world, you will never click on the second page of the SERPs and will opt to click on one of the top results from the first page.
READ MORE
Web design trends for 2024
Just like fashion, website design can be so ‘in’ or so last year. It’s important to keep your website looking fresh for more than just aesthetic appeal though. Owning a website that showcases one of the latest design trends can reflect on your business in a positive light and tell prospective clients that you care about the details.
READ MORE
