In today’s online world, there is an enormous amount of information available. The greatest challenge for decision makers and marketers is how to capture and use this data to their advantage.
Successful companies are investing in data-driven marketing. If you are not yet aware of the full capability of how these tools can enhance your marketing strategy, we can help you make sense of this data.
Using Google Analytics - a web analytics solution providing advanced web metrics reports - we help you understand how users are currently interacting with your website or app and determine whether you are on track with your marketing objectives.
Focusing on strategic key performance indicators (KPIs) and your targeted ROI, we provide ongoing reports and analysis on your website traffic stats and web marketing campaigns covering Pay Per Click advertising, Search Engine Optimisation, Email marketing and Social Media marketing.
And this is the beauty of the Google Analytics platform - it provides a wealth of information for you to fully understand and optimise your marketing campaigns.
For example, traffic alone is not a great indicator of marketing success. But if you couple this with other metrics you can get more meaningful insights. You can use referral traffic stats to understand how your SEO, email campaigns or PPC content are driving customers to your site. You can look at this referral traffic and build up a picture of your customers' behaviour. Did one campaign produce particularly high bounce rates? Or did another campaign see customers making a purchase?
This wealth of information is your website's heartbeat - you need to monitor it to keep your marketing strategies alive and kicking.