What is the difference between a logo design service and a brand identity service? There are at least three big differences between these creative services. If you’re thinking of improving your brand, you’re going to want to know this. Or reach out to WEBPRO Creative now for a personalised discussion about your logo and brand vision.
A logo is a small depiction that a business uses to identify itself across several mediums from its website to letterheads and much more.
There are multiple purposes to a logo, which you might not have thought about before. A logo is used to:
Although a logo is a relatively small creation in terms of graphic design, it should be created with a lot of thought and sometimes market research. Many people undervalue the importance of a logo because the best logos tend to be simple and quick to physically create. But it’s the process of creating a logo which is what you pay for, which benefits the end result.
Brand identity encompasses everything that makes up a brand. This includes a logo or even the same logo in multiple sizes and formats for different uses. But it’s much more than just logo design. It includes a full brand toolkit of colour schemes and accents, fonts to be used, voice tone guides that reflect business values, and further considerations about representation across mediums, such as social media.
A brand identity project takes much longer than a logo design. This isn’t just because brand identity includes logo design and much more, but it takes longer due to the research phases that branders follow before starting.
For example, during a brand identity project, the branding experts will talk to the business owner and even staff members to find out who the business is and what it stands for. They will even enquire into competitors and long-term goals. When a business receives a brand identity service, it will walk away knowing exactly who they are, what they stand for and how to get this across in a variety of situations.
Whether it will be a new logo or a whole new identity, WEBRO’s branders are on hand!
After reading the explanations above, you should now know the key differences between logo design services and brand identity services. We can summarise them as:
Recap: Businesses that want to improve their image and identity can choose to get a new logo or a complete brand overhaul. These two services are vastly different. Whereas logo design provides a carefully considered new logo, brand identity encompasses all you need to showcase your brand, including a logo and so much more.
Businesses that choose brand identity services will receive a toolkit to execute their brand perfectly across a variety of mediums, and they’ll walk away with a greater understanding of who the business is and what it stands for.
More than 80% of consumers say they must be able to trust a brand before purchasing. With a strong brand, you can convey your business’s reliability to build trust.
Business growth doesn’t have to only come from generating new customers. It’s possible to grow your business by engaging with clients who have already bought into your product or service. But how do you get it right?
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