A website redesign is the revamping of a website with the aim of improving its look, functionality and performance.
Your business may need one if:
If you’re considering using a website developer for a professional website redesign, you’ll want to be sure that their services will align with your business needs and goals.
Give thought to what matters most to you, your business and stakeholders. Whichever website design agency you choose, it’s important that they’ll be able to deliver when it comes to your most critical objectives and needs. We’ve outlined below some of the main factors you might want to look out for in your website revamp proposal:
A Objectives
As already mentioned, this point really is paramount. Before any proposal can be put in place, knowing what you are aiming to achieve by redesigning your website – and communicating this with whichever website developer you are working with – is vital. Begin by giving a summary of your business and its target audience, sharing the relevant brand or creative guidelines that your new website should align with.
Confirm any obstacles you need to overcome. Whether they are business or website related. If there are any gaps, a good developer will know which questions to ask.
The key to a successful website redesign is checking that the developer fully understands your objectives.
B Scope of work
It’s important that the scope of work includes specific and clearly broken-down project deliverables, a timeline (see point number 4 for more information), milestones and details on reporting methods and the frequency of updates.
C Process
When preparing your request for a redesign proposal, the order of the document should look something like this:
All this information should shape the website redesign proposals from the website developers you are considering using. Subsequently, it will shape the design of your updated website.
D Timeline
Check that the proposed timelines are realistic. Have all the necessary steps required to complete the project been taken into account?
A good website overhaul proposal will give the projected schedule of the project, including all major phases. It should mark the points where your deliverables will be ready.
Once an agreed schedule is in place, it will make the process much easier for you. You’ll know what to expect and by when, leaving you free to drive your business forward, knowing your updated website is underway.
E Website redesign quote
Naturally, you’ll need the website redesign cost to align with your budget. Make sure there are no other potential or hidden costs that you need to be aware of, for example, that you’re not being quoted an introductory cost with steep charges further down the line. And ensure your developer clearly confirms that the cost is for the entire project and not just a phase – or phases – of it.
If you’re reaching out to a few select website design agencies, ask them the same questions so that you can compare like for like.
Your website redesign proposals should give you almost all the information you need to arrive at your decision. Though, a little research into each of them will be very useful too.
Begin by seeing how well each have responded to your questions – are responses pitched in such a way it feels like a good fit?
Have they really listened to you? And have they clearly put thought and care into how they’ll deal with your needs and any challenges? Have they grasped what you’re aiming to achieve and does their proposal give you confidence that they can handle everything in a way that works for you and your business?
Once you’re satisfied that the proposal has your goals covered, take a look at their own website. Are first impressions good? Can you easily navigate it? Is all the information you need available? And be sure to browse their testimonials. Are there plenty? What impression are you getting of the website design company, in general?
Whether you need a large or small business website redesign, it’s all in the planning; communicating your business needs, aims and challenges with your chosen potential website design agencies. See what they come back with and work out which agency will best suit you.
The scope of work and process sections should explain clearly what they propose to do and by when. Each process should be measurable, and the proposal should make clear a) how the agency will communicate progress with you and b) when it will be completed by.
Check that the total cost will be in line with your budget and request regular updates or meetings so that you know the entire project is going to plan.
Choose a friendly team, who will do all they can to give you the new, upgraded website you have envisioned.
At WEBPRO Creative, we always go above and beyond to ensure website redesigns are a breeze for our clients. We listen intently, clarifying all we need to know and then we get creative. As our countless testimonials show, we always have our clients’ interest at heart and make it our mission to give them the website they’re dreaming of. Contact our specialists today for more information.
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