Starting a new business is hard work. There’s so much to think about and tasks to get done in those early stages. Aside from registering company names, sourcing suppliers, recruiting staff and all the admin stuff to do, there’s a mountain of creative work that needs completing. Much of this work will influence other business decisions, so it deserves special attention early.
Out of all the creative and technical jobs that need completing early, working out what type of branding you want should be top of the list. This is because the type of branding you have will influence a series of following decisions, such as your trading name, which will then influence your website, emails, logo, slogans and more.
Branding is quite an elusive concept to most people outside of the marketing world, especially if it is your first business. Paying professional branders to help you decide on a brand identity can be very beneficial in the long term.
Most new businesses are going to need a domain name (a web address) and a website. According to data from Statista, in 2020 more than two billion people purchased a product or service online and this figure has almost certainly increased in 2021. If you haven’t got a website then you are undoubtedly missing out on a large percentage of your target market.
As a start-up company, you probably don’t want to pay for a bespoke website. The good news is that at WEBPRO Creative you can access semi-bespoke web design services harnessing pre-made templates that can be made unique with your branding and content.
Now that you own a website and a domain name, it’s time to get a professional email account that links to your domain. Nothing screams amateurish business more than having a non-business email account, such as a Gmail account. By choosing a business email account that reflects your domain, you ensure brand consistency and give a professional and legitimate image to leads and clients alike.
You may also want to consider getting a professional email signature created that provides business contact information and links to your website and socials.
Now that you have your branding, website and email account finalised, it’s time to create the “less permanent” materials that should all drive back to your website. Business stationery, signage, professional letterheads, all come next. They should utilise your brand and link back to your website as the central point.
Now that you have an active website and all the bells and whistles that go with starting a new business, it’s time to do some early marketing. If you are beginning by targeting local people, using print-based marketing materials like flyers can still be effective. You should also start considering online marketing campaigns, such as social media advertising and Google Ads, alongside some foundational search engine optimisation work to start to build your website’s profile with Google.
WEBPRO Creative can help start-ups with every step of the process listed above. From branding services to launching an online marketing campaign, get everything you need from our diverse team under one roof. Get in touch to learn more!
WEBPRO Creative offers a holistic service to new businesses and company start-ups. Contact us now to get off the ground fast!
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