Some business owners don’t believe they need a website because they’re already successful without one. Their school of thought is that a website is an unnecessary expense that isn’t worth the investment for them.

If you’re one of these business owners, we’re here to explain why and how a website can pay for itself. So, there’s no excuse not to get one - or make the most of an existing one you’ve left in the cold.

Do successful businesses need a website?

If a business already gets a lot of leads without a website, it can be easy to fall into the trap of thinking you don’t need one. However, there are still good reasons why these businesses, which usually attract clients through word of mouth and referrals, still need a website.

The best reasons are:

1. Businesses that rely on referrals and returning clients don’t have control over their lead generation. Therefore, they’re vulnerable to potential significant decreases in turnover
2. A website can help to grow an already successful business 
3. A website can reduce wasted business hours spent answering similar enquiries

Can a website pay for itself?

A professional website is designed and developed to do more than just pay for itself. The best websites are exceptionally profitable for the business due to how many leads they can attract and the number of those leads which are converted into (repeat) buyers.

But some website owners don’t experience the financial benefits of a website. They only experience them as an expense or waste of money. This may be because the website hasn’t been developed well with the target market in mind, but it’s more likely to be down to something else…

How to make a website pay for itself

The best way to make a website pay for itself is through investment in online marketing services. You have to spend money to make money is a cliché – but it’s also very true when talking about websites.

By marketing your products and services online, you can increase website traffic with warm leads. Some of these leads will go on to make purchases from you via the website. Without digital marketing, it will be difficult to generate enough traffic to own a profitable website. Some of the most effective marketing strategies include:

1. Google Ads – this is where you can advertise products and services at the top of Search Engine Result Pages (SERPs) to attract more clicks 
2. Google Shopping – this is ideal for businesses selling products, which will be featured on the SERPs of Google’s shopping tab 
3. Social media marketing – this is an effective way to generate leads among your ideal target market using Facebook and other social media

Speak with WEBPRO Creative’s marketing department to discuss a tailored marketing strategy for your business. And to make your website do more than just pay for itself!