Lots of businesses are guilty of investing in a decent website and then putting their feet up. They believe their new website will last for years and never needs to be updated or replaced. However, improving web development standards and industry changes mean this is not the case. You might be losing sales due to an older website that can’t match your competitors’ glossy new one.
If you have been putting off speaking with a web professional about your older website, why not get in touch with WEBPRO Creative? Our friendly team are always happy to talk websites with local business owners.
The decision to replace your existing website should be taken when there is a need and benefit to do so, rather than after a fixed period of time.
However, as a general rule of thumb, most businesses will need to replace their website, or at least update it, every three years or so. Replacing your website refers to getting a completely new one made, while updating it refers to making significant updates to your website layout, plugins and background software – rather than just content updates which should be happening much more regularly.
It is estimated that over three years, enough web developments and industry changes will have occurred to make your website somewhat outdated.
If the decision to update a website should be purpose-driven, then what type of things indicate that a new website is necessary? Here are some of the common things that suggest you need a new website:
Your number of website visitors has gradually dropped over many months
The profitability of your website has declined
Your competitors’ websites are capable of things yours is not
You recently rebranded
Your business processes have changed and don’t align with your website functionality
You want to be ahead of the curve in your industry
The best way to know if you need a completely new website or you just require updates is to speak with a qualified expert. They will be able to give you professional guidance on the best course of action to take. Sometimes completing updates and changes may be more cost-effective in the short term, but a new website may be more cost-effective over the long term. However, a web professional should never unnecessarily up-sell.
There are scores of web design agencies in the UK, which makes it difficult to know where to turn. Of course, you should only look for reputable design agencies that have a track record of getting results, preferably in your specific industry. Another priority should be to look for a local agency. In doing so, you will be able to easily have face-to-face consultations if necessary and it can also be a benefit using an agency that knows your local area.
WEBPRO Creative offers a variety of web design services that meet different business aims. From simplistic portfolio websites to completely bespoke sites with unique online solutions, our expert team can provide a solution that suits you and your business. Get in touch with our team to discuss your next website.
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