In a competitive and saturated market, it’s essential that your business stands out from the competition. But how do you do that? One of the ways is through a strong and consistent brand that will help your business flourish and grow into a success.
When people talk about a business’s brand, they immediately think of a business’s logo or slogan. Take Nike, for example. Everyone knows who they are from their slogan: “Just do it”. Although it’s true, a brand should have a strong memorable slogan and instantly identifiable logo, branding encompasses so much more than this.
Branding is about knowing and articulating your values and beliefs, your vision for your business and the promises you want to make to your clients. Your consistent messaging on different platforms. It’s about the entire experience that your clients have with you. From their first interactions with you through to the buying process and the after-sales experience. A strong and successful brand ultimately means a strong and successful business that will grow and flourish into the ultimate success.
To utilise the power behind your brand, you need to first define what your business stands for. You need to know its aims and objectives, the values you strive for and your unique selling point (USP) – how your brand stands out from the competition and what makes you different. Where do you fit into the marketplace? What’s your mission statement and slogan? Write your brand story and explain why you exist. Once you know all of this, you can start using your brand to grow your business.
Here are some ways to use your brand to grow your business:
Use your website, social media platforms, content marketing and email marketing to develop your online presence with cohesive and consistent messaging. It’s been found that conflicting messaging can lead to a 56% decrease in brand recognition and can create confusion amongst clients. Consistent messaging is key in building your brand as your clients see you as a trustworthy business. In fact, 70% of people choose to work more with brands they trust.
Brand loyalty is key to growing your business. Make sure every interaction your clients have with you is a good experience which entices them back to you. This means having high-quality products or services and ensuring your customer service is top-notch too. Entice people back to you by offering loyalty rewards and exclusive discounts. Offer incentives to clients who refer people. Happy clients are your cheerleaders. So, ask for testimonials and display them proudly to encourage new clients through your doors.
Your brand is dynamic and can change if and when you need it to. Your brand needs to keep up with the latest industry trends to continue its success and growth. Rebrand and redefine your business if your brand no longer reflects what your business is doing. Connecting with your audience is key to brand power. Get regular feedback from your clients, take it on board, innovate and adapt where necessary.
This can be a powerful way to grow your brand and reach a much wider audience. However, for this to work, it’s essential that you partner with someone who shares your beliefs and values. You don’t want to alienate your existing clients by changing the essence of your brand.
A strong brand ultimately means you can charge more for your products or services, helping your business to grow and flourish into the success it deserves.
Need help with branding for your business? Let WEBPRO Creative help, and let’s unlock the power of your brand together. Contact us now.
Business growth doesn’t have to only come from generating new customers. It’s possible to grow your business by engaging with clients who have already bought into your product or service. But how do you get it right?
READ MORE
