How do you make a website more engaging? We’re not talking about getting more clicks, but we’re talking about increasing the value of each click. In doing so you can improve the chances of a conversion from each click, and reduce something called your website’s bounce rate.
With average website conversion rates between just 2% and 5%, we could all be doing more to own a more engaging website. Get top tips below or speak directly with website experts here at WEBPRO Creative.
An engaging website is a website that receives a website visitor and can keep the attention of that visitor for enough time to relay important messages. This can be measured by something called a website bounce rate.
A bounce rate is a measurement of how many website visitors arrive on your website and leave without taking a specific action or within a certain period. It’s measured as a percentage of your website visitors. For example, it could be the percentage of visitors that arrive on your site, don’t click on another page and leave within ten seconds.
Some studies have found a correlation between a high bounce rate percentage and not getting onto Google’s first results page. This would indicate that having a high bounce rate stops your web pages from getting indexed in the most visible positions online, and therefore reduces the potential for more leads and conversions. Making your website more engaging is one way to reduce your bounce rate, so how can you do that?
A website can be made more engaging in different ways. Three of the most effective ways to keep visitors engaged and improve your site’s bounce rate are:
We have elaborated on each of these points in the sections below.
Reduce bounce rate and supercharge engagement with WEBPRO Creative’s services!
One of the easiest ways to keep website visitors engaged for longer is to offer them a user-friendly design. Make navigating your website as effortless and self-explanatory as possible. As soon as visitors start questioning where to click next or end up on the wrong pages, their motivation to stay on your website significantly decreases.
WEBPRO Creative recognises the importance of having a user-friendly web design that caters to user needs first. This is why all of our web design services put the client’s user at the heart of every decision.
An easy-to-navigate website is no good if the content on the website isn’t easy to understand. Visitors want to get information quickly with as little effort on their part as possible, which is why you can’t always just use text. When you do use text, it should be broken up and get to the point – avoid jargon and fluff.
There are awesome ways to break up blocks of text and increase engagement towards your content. For example, you could use explainer videos to explain products, services and processes. Or you could insert a bespoke infographic to relay information that may be otherwise difficult to get across. Our videographers and graphic designers can help with website videos and bespoke infographics.
The final of our three ways to increase website engagement is by providing genuine value for the visitor. This can be done by publishing informative blogs and guides that have the primary purpose of helping readers understand things that are important to them. Publishing content like this can also help establish your expertise and build trust with readers, who may then be more likely to use your product or service.
More innovative ways to provide value could be to upload website podcasts or webinars. By repeatedly publishing your content you can capture repeat visitors who keep coming back, which as explained earlier, will be great for SEO.
Recap: Increase the value of your clicks by making your website more engaging. Doing so will reduce your bounce rate and could make your web pages more visible via search engines. Three of the best ways to do this are by owning a website that is effortless to navigate around, relaying complex information using videos and infographics, or providing real value through blogs, webinars or even a podcast.
One study found that the average time spent on a website that is ranked on Google’s first page was 2.5 minutes. Can you keep site visitors engaged for this long?
Business growth doesn’t have to only come from generating new customers. It’s possible to grow your business by engaging with clients who have already bought into your product or service. But how do you get it right?
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