Google Shopping Ads is a powerful tool that helps drive traffic to your eCommerce website and increase sales. In a competitive marketplace, Google Shopping Ads can help your products stand out so your target audience can see them, learn more about them and ultimately, go on to make a purchase.
Google Shopping Ads allows businesses to create visual ads that appear at the top of the search engine results page (SERP) in a dedicated tab whenever a relevant search is made. Their aim is to show four vital pieces of information that shoppers look for when searching online for products to buy:
The title needs to be optimised to include keyphrases that shoppers use when searching for your products. For example, "brown Timberland boots".
Google Shopping Ads not only appear in Google search results but in other places too, such as in price comparison sites, in search partner websites and on YouTube. They have the power to reach a wide audience.
Google Shopping Ads should play a key part in the marketing strategy for your eCommerce website. Here are the benefits of using them:
Your ad will reach people who are specifically searching for what you sell. There are three ways the ad can be targeted:
Targeted advertising can lead to a higher proportion of people who will buy your products.
They operate on a cost-per-click (CPC) model meaning you only pay for them once someone interacts with your shopping ad. What’s more, there’s even a free way to do it. The free ads appear underneath the paid-for ads. However, they tend to be less effective as you have less control compared to the paid shopping ads.
Google Shopping Ads are one of the most successful shopping platforms to advertise on. They have a high conversion rate compared to others, such as eBay. And they generate higher revenue over other forms of advertising.
These ads are targeted and are displayed at the top of the SERPs, which means that the CTRs are typically high. This means they have the potential to drive more sales. The more clicks you have on your ad, the more it helps to boost your ad ranking in Google. They also help to drive relevant traffic to your website, increasing the potential for more sales.
Using keyphrases and images in your Google Shopping Ads can help to improve your brand’s visibility with a broader audience. This can lead to improved traffic and sales.
With any marketing campaign, it’s important to measure how effective it is. Google Shopping Ads analytics reports show you:
This will help you in future marketing efforts. They can also improve your SEO performance by displaying relevant keywords.
Want to leverage the power of Google Shopping Ads for your business? Let WEBPRO Creative help. Contact our experienced team today.
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