The main aim of an eCommerce website is to regularly sell products and services. But achieving this aim requires lots of different cogs turning in the right direction. We’ve listed some of the most important considerations to create a successful and profitable eCommerce website below.
The first and most important tip is to use professional web design services. Nowadays, some CMSs have made it more possible for some people to design a decent eCommerce website on their own with success. But you’re almost certainly going to get a better end result by using an experienced professional. Moreover, letting the pros get on with it saves you time that can be best used on other aspects of your (new) business.
It’s best to consider your branding before starting the web development process. Aspects of your brand may influence the website, so you want to do this first. If you finalise your branding after, it may cause you to re-do aspects of the website, which can be a time consuming and costly mistake.
Here at WEBPRO Creative, we have in-house branding specialists who can assist in creating your brand before the web design process begins. Get in touch for more information.
Adding high-quality images to your website will help it stand out from those that only use stock images. That isn’t to say stock images are always a bad choice, but it’s important to mix things up and choose the right images. You may want to explore professional photography services if you’re selling products or when showcasing your staff on about pages.
According to review website Trustpilot, around 89% of online consumers will read business reviews before making a purchase or getting in touch. As an eCommerce website, you need to play into this trend by providing genuine reviews on your website. This is sometimes known as social proofing your site. Create banners or sliders with your latest excellent reviews to make the website more profitable.
You don’t want to take website visitors through your sales funnel only for them to give up at the final hurdle. The checkout process must be quick and straightforward. You can ensure this using multiple techniques, such as making multiple payment methods available and accepting as many currencies as possible. However, one of the latest trends is to forgo the opportunity to collect data with sign-ups, and instead let people check out as a guest.
Your website needs to be responsive across all devices and screen sizes. This is because of a growing trend in consumers doing their online shopping from a smartphone. Multiple sources state that more than 50% of online traffic now comes from a smartphone, so if your website isn’t responsive on these devices then you’re leaving out a significant portion of your target market.
Get in touch with WEBPRO Creative today for all things eCommerce under one roof.
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