Software is essential for the smooth and effective running of your website. In today’s newsletter, we will explain what website software really is, before discussing how it can improve your bottom line and business processes.
Website software is software that is added to your website to provide additional functionality for the website user. Without website software, most websites would not be able to perform many of their simplest functions. Website software may also be referred to as a website plug-in.
The software, or plug-ins, required for a website to function correctly are usually chosen by a web developer when creating the website. But they can also be added at a later date if you wish to change the functionality of your website as your business grows or switches processes.
Website software can be made bespoke to your specific business needs. Or your web developer can install pre-made software. Bespoke software takes a lot longer for the web professional to develop and is custom to your needs. Consequently, it will be more expensive.
Pre-made options can be added to your website quickly, with some plug-ins available for free. However, you should still consult with a developer on your software choices, as these decisions could affect the overall functionality and the speed of your site, as well as the cost to develop it.
Software enhances a website because it allows users – i.e., your warm leads – to perform functions that they otherwise would not be able to do. These functions are likely to contribute to making more sales, but they could also differentiate your business from competitors who may not have sites with the same level of functionality.
But website software isn’t just about making more money. It could also be used to improve your business process. A piece of website software might automate or streamline a process that usually takes you or your staff a long time to complete manually. For example, estate agent websites often encompass software that automatically updates property listings, which would usually be a big job for admin staff.
Unless you’re a skilled software engineer or experienced website developer, you probably won’t be able to make effective software for your website. You’ll need to pay for professionals to design and develop bespoke software. You may be able to add pre-developed software to your website by following instructions, but even this isn’t recommended. It’s best to consult with a skilled developer.
WEBPRO Creative can assist you with all types of software. We can develop bespoke software, or we can help you choose pre-developed software that matches your needs without compromising other aspects of your website. Speak with our team for more information today.
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