The 4Ps model in digital marketing will look different to ones outlined in a traditional marketing strategy. Even with the rise of digital and data-driven marketing, the 4Ps remain highly relevant.
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Few things build trust in a business like a powerful testimonial. When someone’s deciding whether to work with you, seeing proof of great results can be the reassurance they need to take the next step.
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Plugins are extensions you can add to your website, enabling you to enhance it with different types of features.
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One of the most powerful tools in a marketer's toolbox is A/B testing. But what exactly is it, and how can it benefit your business?
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